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What you’ll build: a website Chat Agent that answers customer questions from your knowledge base (and admits it when the answer isn’t there), escalates frustrated customers and human requests to your team with honest wait-time messaging, and files a ticket whenever an issue needs follow-up — one evolving ticket per conversation, not a pile of duplicates. Time: about 45 minutes. Every prompt and setting you need is on this page — copy, paste, adjust the bracketed parts.

Prerequisites

  • Support content to load — a help center or docs site URL, and/or files (PDF, DOCX, TXT) with your policies and product guides.
  • The Manage Settings permission — Step 4 configures Settings → Conversation Routing, which requires it. See Roles and Permissions.
  • At least one active ticket type in Settings → Ticket Types (e.g. “Support Request (SUP)”) — the Create Ticket tool needs a type to file into. How to create one: Working with Tickets.
  • Optional: the Slack app installed, if you want escalation notifications in a channel instead of email.

Step 1: Create the agent and load the knowledge base

Go to Agents > Chat Agents+ New Chat Agent. The fastest start is Auto-Create from Website: enter your site’s URL and Revve crawls it, generates instructions, and builds a knowledge base automatically. Otherwise pick Build from scratch and fill in: Simple Prompt is the right engine here: support is open-ended Q&A, not a staged funnel. (The full creation walkthrough is in Creating Your First Chat Agent.) Next, give it something to answer from. Open the agent’s Knowledge tab, click Start Editing, then Add a web page or upload a document — sources added here are automatically attached to this agent. For a help center with many pages, set up a website crawler instead: Knowledge Base > Website CrawlersNew Crawler, with Full Site (Crawl) as the indexing type and a Content Update Schedule so re-crawls keep answers current.
Knowledge base changes are not versioned — they take effect immediately, without publishing. Everything else you configure in this recipe stays in your draft until you publish in Step 8.
Start with the content behind your top 10–20 support questions — pull them from existing tickets or chat logs. For questions with one definitive answer (return policy, business hours), add them as FAQs; the agent prioritizes FAQ matches. More on how retrieval works: Knowledge Base Overview.

Step 2: Write the Role and Objectives

Open the Basic tab (click Start Editing if you haven’t). Set Communication Tone to whatever fits your brand — “Friendly and Casual” suits most support teams — then fill the two prompt fields. Role — paste and adjust:
Objectives — paste and adjust:
The “create a ticket” line matters: it tells the agent when to use the tool you’ll enable in Step 5. Click Save Changes.

Step 3: Configure Human Escalation

Open the Advanced Settings tab and select the Human Escalation panel. There are two cards to set up — the full field reference is in Chat Agent Advanced Settings. Card 1 — Human Agent Escalation. Turn the master switch on, then replace the default Escalation Criteria. The default three-bullet starter only catches the universal cases; the escalations that hurt are product-specific. Paste and adjust:
Card 2 — Auto-Reply Messages. Both messages default to empty — if you skip this card, customers hear nothing between escalation and a human’s first reply, which reads as being abandoned. Set both: Set expectations honestly in the queue message — if your team only replies during business hours, say so.
While you’re on this tab, sanity-check Security → Message Limit: the agent stops responding in a thread after Max User Messages Per Thread (default 50 — generous for support). And lock down the Domain Allowed List before launch so only your own site can embed the widget.

Step 4: Set up routing so escalations land on someone

Escalation flags the conversation for a human; Conversation Routing decides which human. Without it, escalated chats sit in the Inbox’s Unassigned tab waiting for someone to claim them manually. Go to Settings → Conversation Routing (requires the Manage Settings permission):
  1. Human Agents tab — click Add Agent for each team member who should receive escalations. Being a workspace member is not enough; routing only considers people explicitly in this pool. Use each entry’s Status switch for vacations instead of removing people.
  2. Rules tab — configure the presets, then click Save:
Skip custom rules for now — run on presets until a real pattern emerges (the routing page explains when to add them). Once routed, your team works escalations from the Inbox — claiming with Assign to me, replying, and handing back to the AI when done. That workflow is covered in Human Takeover.

Step 5: Enable the Create Ticket tool

Some issues can’t be resolved in chat — bugs, billing corrections, anything needing engineering. Give the agent the ability to file them as tickets: in Advanced Settings → Tools, add the preset Create Ticket tool (“Automatically create tickets from conversations”). It files into the ticket types you configured in Settings → Ticket Types. Two behaviors worth knowing (details in Working with Tickets):
  • One ticket per conversation. The tool deduplicates: if an open ticket already exists for the conversation, the agent updates it instead of creating a duplicate. A long back-and-forth produces one evolving ticket; a new one is only created once the previous is closed.
  • Auto-assignment. Tickets created by the agent with no assignee are routed automatically — preferring whoever handled the same contact in the last 24 hours, then your routing rules, then the least-loaded agent — and respect the Ticket Distribution cap from Step 4.
Tickets created from chat show a View in Inbox link back to the originating thread, so whoever picks one up has full context.

Step 6 (optional): Notify on angry customers, automate on unresolved chats

Angry-customer notification. In Advanced Settings → Notification, turn the panel on and fill the four required fields (reference): Keep it to this one trigger — a laundry list of conditions fires constantly and gets ignored. Automation on unresolved conversations. To catch chats that ended badly even without an escalation, pair an analyze field with an automation rule:
  1. In Advanced Settings → Analysis & Summary → Analyze Fields Configuration, add a field: Name resolved, Type Boolean, Description “True if the customer’s issue was fully answered or resolved in the conversation. False if they left without an answer or the issue needs follow-up.”
  2. In Automations → Rules, click Create Rule, rename it “Unresolved chat follow-up”, and set the trigger to Chat Analyzed — it fires when a chat conversation finishes analysis, and its payload includes your custom analysis data.
  3. Run a test chat so a real event appears in the Event Preview panel, then use its autocomplete to add a condition on your resolved field equaling false — the panel is how you find the exact field path without guessing.
  4. Add a Create Ticket or Send Email action, test it, then Activate.
The full builder walkthrough — conditions, template syntax, testing — is in Creating Automation Rules.

Step 7: Test it

Open the Preview tab and play each customer below: Fix wrong escalation behavior by sharpening the Escalation Criteria wording; fix wrong answers by filling the gap in your knowledge base (the Knowledge Gaps page shows exactly what the agent couldn’t answer).

Step 8: Publish and install

  1. Click Publish and confirm — draft changes only go live in a version (see Publishing & Versioning).
  2. Install the widget on your site — embed snippet and WordPress instructions in Website Installation.

Variations

  • After-hours behavior: in Settings → Conversation Routing → Workload Distribution, enable the Out-of-Office Escalation Message. Outside working hours, an escalating customer gets that message immediately and no routing happens — e.g. “Our human agents will be available during business hours. Please leave your message and we’ll get back to you.” Pair it with the Create Ticket tool from Step 5 so overnight issues are waiting in the ticket queue at 9am.
  • Categories for reporting: in Advanced Settings → Conversation Categories, define a short, mutually exclusive list — “Billing: questions about invoices, charges, or payment methods”, “Bug report: …”, “How-to: …”. Write descriptions as decision rules, since the description is what the classifier reads. Categories land in the conversation analysis panel, so you can see what your support volume is actually made of.
  • Route segments to specialists: once a pattern emerges — VIP accounts, a second language — add a custom routing rule targeting a group, and keep Fallback Assignment on so everything else still gets picked up.

What’s Next

  • Human Takeover — how your team claims escalated conversations, replies, and hands back to the AI.
  • Working with Tickets — triaging and resolving the tickets your agent files, and configuring ticket types.