What Is a Campaign?

A Campaign automates outbound engagement with a list of contacts. Unlike a traditional drip sequence — where every contact gets email #1 on day 1 and email #2 on day 3 — a Revve campaign is driven by an AI that looks at each contact individually and decides the next best action: call them, text them, wait until tomorrow, or stop because the goal is reached. You define the campaign in plain language: what the goal is, what the rules are, and when a contact should exit. The AI handles the rest, acting through the agents you attach.

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How it works

A campaign has five building blocks, all configured on one Setup page:

1. Campaign Agents — the Voice Agents and Chat Agents that do the talking. A voice agent gives the campaign phone calls; chat agents give it their channels (SMS, WhatsApp, website, and more). Each agent gets a role describing its job within the campaign.
2. Instructions — plain-language rules for the AI making decisions: “Call inbound leads up to 5 times. If the lead does not pick up, try again tomorrow. Calls must only be scheduled between 8:00 and 20:00 in the customer’s timezone.”
3. Engagement Flow — the states a contact moves through (e.g. not_responded_yet → qualified → booked_meeting). The AI tracks each contact’s state and tailors actions to it.
4. Exit Conditions — when a contact is done, also in plain language: “A lead exits the campaign when we qualified them and booked an appointment with the sales team. They also exit after we fail to reach them after 5 attempts.”
5. Next Campaign — optionally, where contacts go after exiting (e.g. a nurture campaign for unreached leads).

Then you enroll contacts — via CSV upload, one at a time, or the API — and the campaign starts working through them.

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What happens to an enrolled contact

Each enrolled contact is tracked with two dimensions you’ll see throughout the dashboard: Status — where the enrollment is in its lifecycle: Engagement State — where the contact is in your flow (not_responded_yet, qualified, …), as defined in the Engagement Flow. Click any enrollment to open its engagement timeline: every call made, message sent, response received, and decision the AI took, in order. When a contact replies, the attached agent handles the response with full context — and the conversation appears in your Inbox like any other.

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Versioning: edit safely while the campaign runs

Campaigns use the same draft/publish model as agents, which matters because campaigns run for days or weeks:

• Edits go into a working draft — the live campaign keeps running on the published version while you edit.
• Publishing creates an immutable version. Contacts already in flight stay on the version they enrolled with unless you explicitly choose upgrade in-flight enrollments at publish time.
• Team members without publish permission submit drafts for review; a reviewer approves or declines.

See the publish workflow in detail in Creating a Campaign.

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When to use a campaign

The common thread: a defined list, a measurable goal per contact, and outreach that benefits from judgment (when to retry, which channel, when to give up) rather than a fixed schedule.

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What’s Next

• Creating a Campaign — the full walkthrough: setup, publishing, enrolling, and monitoring.
• Creating Your First Voice Agent — build the agent your campaign will call with.
• Build a Payment Reminder Campaign — a complete recipe for a voice-then-SMS campaign, with copy-paste Instructions and Exit Conditions.